At 97pk, protecting the personal information of every Pakistani player on our platform is a core responsibility — not an afterthought. This Privacy Policy explains exactly what data we collect, why we collect it, how we use it, and the rights you hold over your own information.
These cards summarise the key privacy commitments that every 97pk player in Pakistan can rely on. The full legal detail is in the policy document below.
97pk operates on a data minimisation principle. We only collect personal information that is genuinely required to operate your account, verify your identity, process PKR transactions, and comply with our international gaming license obligations. We do not collect data for the sake of it.
All personal data transmitted between your device and the 97pk platform is protected by 256-bit SSL/TLS encryption — the same standard used by Pakistan's major banking applications including HBL and Meezan Bank. Your CNIC details, payment information, and account credentials are never transmitted in plain text.
97pk does not sell, rent, or trade your personal information to third-party marketers. Your data is shared only with the specific service providers needed to operate the platform — payment processors, KYC verification services, and platform infrastructure providers — and only under strict data processing agreements.
Every 97pk account holder has the right to request a copy of the personal data we hold about them, and to request correction of any inaccurate information. Requests are processed within 30 days. Contact 97pk Support with the subject line "Data Access Request" to initiate the process.
If you opted in to marketing communications from 97pk at registration, you can withdraw that consent at any time via your account settings or by contacting our support team. Opting out of marketing does not affect your ability to receive essential account communications such as deposit confirmations and withdrawal notifications.
97pk retains personal data only for as long as is necessary for the purpose for which it was collected, or as required by applicable law and our international gaming license obligations. Account data is not kept indefinitely after account closure. Detailed retention periods are outlined in Section 8 of this Privacy Policy.
Important Notice: This Privacy Policy applies to all personal data collected and processed by 97pk through its website at 97pk.bio and any associated mobile-optimised web properties. By registering an account on 97pk or continuing to use the platform, you acknowledge that you have read this policy and consent to the data practices described herein. If you do not agree, please do not use the 97pk platform.
For the purposes of this Privacy Policy, the data controller responsible for personal information collected through the 97pk platform is the operating entity behind 97pk, operating under its international gaming license framework. The 97pk platform is accessible globally at 97pk.bio and is specifically designed to serve English-speaking Pakistani users seeking online casino and sports betting entertainment.
References to "97pk", "we", "us", or "our" throughout this Privacy Policy refer to the data controller in its capacity as operator of the 97pk platform. References to "you", "your", or "the player" refer to any individual who accesses, registers on, or interacts with the 97pk platform.
All privacy-related enquiries, data access requests, and complaints should be directed to the 97pk Data Support team using the contact details provided in Section 13 of this policy.
When you create a 97pk account, we collect the following information:
To comply with our international gaming license obligations and anti-money laundering (AML) requirements, 97pk may collect and process:
Every deposit, withdrawal, bet placement, game round, and bonus transaction associated with your 97pk account is recorded. This includes PKR amounts, timestamps, payment method references, and transaction status records.
When you access 97pk from any device, we automatically collect certain technical information, including:
If you contact 97pk Support via email or live chat, we retain records of those communications, including your enquiry content and our responses, for quality assurance and dispute resolution purposes.
97pk collects personal data through the following mechanisms:
97pk uses the personal data it collects for the following purposes:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account registration and management | Registration data, contact details | Contract performance |
| Age and identity verification (KYC) | CNIC / passport, date of birth | Legal obligation |
| Processing deposits and withdrawals in PKR | Payment method data, transaction records | Contract performance |
| Anti-money laundering and fraud prevention | Transaction data, IP data, KYC documents | Legal obligation |
| Customer support and dispute resolution | Communication data, account history | Contract performance |
| Platform analytics and improvement | Technical data, behavioural data | Legitimate interest |
| Responsible gaming monitoring | Betting activity, session data | Legal obligation / Legitimate interest |
| Marketing communications (opt-in only) | Email address, mobile number | Consent |
Marketing communications from 97pk: We will only send you promotional emails or SMS messages about 97pk bonuses, cricket betting offers, and PSL promotions if you explicitly opted in at registration or subsequently via your account settings. You can withdraw this consent at any time — it will not affect your account access.
97pk engages the following categories of third-party service providers who may process your personal data on our behalf, under strict contractual data processing obligations:
97pk may be required to disclose personal data to regulatory authorities, law enforcement agencies, or other government bodies where required by applicable law, court order, or our international gaming license obligations. Such disclosures are made only to the extent strictly required and are logged internally.
97pk does not sell, rent, or transfer your personal data to unaffiliated third parties for their own commercial or marketing purposes. This is an absolute commitment.
The 97pk platform uses cookies and similar tracking technologies to ensure the platform functions correctly and to improve the player experience. The types of cookies used on 97pk.bio include:
Most modern browsers — including those on Pakistani Android and iOS devices — allow you to manage cookie preferences through browser settings. Disabling strictly necessary cookies will impair your ability to use the 97pk platform.
97pk implements a range of technical and organisational security measures designed to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These include:
Important: No internet transmission can be guaranteed 100% secure. While 97pk takes all reasonable steps to protect your data, you are also responsible for keeping your account credentials confidential. Never share your 97pk password with anyone. 97pk Support will never ask for your password.
In the event of a data breach that is likely to affect your rights or freedoms, 97pk will notify affected players without undue delay, in accordance with applicable notification obligations under our international gaming license framework.
97pk retains personal data for no longer than is necessary for the purpose for which it was collected, subject to any overriding legal, regulatory, or contractual retention requirements. The general retention periods applied by 97pk are as follows:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | AML / gaming license obligations |
| KYC identity documents | Duration of account + 5 years post-closure | Regulatory requirement |
| Transaction records (PKR deposits/withdrawals) | 7 years from transaction date | Financial records obligation |
| Customer support communications | 3 years from last interaction | Dispute resolution |
| Marketing consent records | Until consent is withdrawn + 1 year | Proof of consent |
| Technical / device logs | 13 months from collection | Security monitoring |
| Analytics data (anonymised) | 26 months from collection | Platform improvement |
Once a retention period expires, data is securely deleted or irreversibly anonymised in accordance with our internal data deletion procedures.
As a 97pk player, you hold the following rights with respect to your personal data. To exercise any of these rights, contact 97pk Support as described in Section 13:
97pk will respond to all verified privacy rights requests within 30 calendar days of receipt. In complex cases, this period may be extended by up to a further 60 days, with notice provided to you within the initial 30-day window.
How to Exercise Your Rights: Email 97pk Support with the subject line "Privacy Rights Request – [Your Full Name]". Include your registered email address and a brief description of your request. We may ask you to verify your identity before processing the request to protect against fraudulent data access attempts.
The 97pk platform is strictly for individuals aged 21 years and above. 97pk does not knowingly collect personal data from any individual under the age of 21. Age verification is performed during the registration process and may be re-confirmed via documentary evidence at the point of withdrawal.
If 97pk becomes aware that personal data has been collected from a person under 21 years of age, that account will be closed immediately, all associated data will be deleted (subject to any fraud prevention obligations), and any deposited funds will be returned via the original payment method after verification.
Parents and guardians in Pakistan who are concerned that a minor may have registered on the 97pk platform should contact 97pk Support immediately at the email address in Section 13.
As 97pk operates under an international gaming license framework, some personal data processed by 97pk and its service providers may be transferred to, and stored in, jurisdictions outside Pakistan. Where such transfers occur, 97pk takes appropriate steps to ensure that your personal data remains protected to a standard consistent with this Privacy Policy, including through the use of contractual safeguards with receiving parties.
97pk does not transfer your personal data to jurisdictions that do not offer adequate protections for the type of data transferred, without implementing appropriate safeguards to compensate for the difference in protection standards.
97pk reserves the right to update this Privacy Policy at any time. When changes are made, the "Effective Date" at the top of this document will be updated. Where changes are material — meaning they significantly affect how your personal data is used or your rights in relation to it — 97pk will provide advance notice to all registered players via the contact details held on their account, with a reasonable period for review before the changes take effect.
Continued use of the 97pk platform following the effective date of any updated Privacy Policy constitutes acceptance of the revised policy. If you do not accept the updated policy, you should contact 97pk Support to close your account before the effective date.
All privacy-related enquiries, data access requests, correction requests, erasure requests, and complaints should be directed to the 97pk Data Support team. We are committed to responding to all privacy requests promptly and professionally.
97pk Privacy Contact:
Email: [email protected]
Subject line: Privacy Rights Request – [Your Full Name]
Please include your registered email address and a clear description of your request. Do not include your CNIC number or password in emails. We will verify your identity securely before processing any request involving sensitive account data.
If you are unsatisfied with how 97pk has handled a privacy complaint, you may escalate the matter to the relevant supervisory authority under our international gaming license framework. Details of the applicable authority are available on request.
Your personal data is protected with bank-grade encryption. PKR transactions are processed securely. 97pk never sells your data. 21+ only — play responsibly.